DougalW flicked me an interesting Telco 2.0 article on how the industry is changing from the perpective of Nokia.
Worth a read.
Lot’s of good stuff.
Nokia has to yet to build an acceptable telephone. And it’s taken Apple to come along, release a cruddy 2G phone with zero “computer” features (download an app? nope!), and fix one of the deep problems of standard telephony: the voicemail user interface.
… going forwards, Nokia needs to become a different beast: an original services manufacturer. It’s the services that the users value most, well above the budget for a sexy new handset.
Which operator (until recently) had the highest ARPU and customer satisfaction? Answer is…. Nextel. Motorola built a custom push-to-talk service, where the handset, network and software worked together perfectly to solve a core communications need. The era of that particular product is past, but the lesson lives on.