Surfing stuff.co.nz this week I’ve been noticing this LTSA advertising message for ‘cars with stability control’.
I guess there is a joke here on pop up’s.
But I don’t think it’s good practice for web advertisers to mimic browser elements and fool the user into a click. Especially not a Government department.
Older web users get flustered by pop up’s and while this is no doubt well intentioned I think this crosses the line.
Maybe because it’s election year but as I know from experience what advertising on the few big New Zealand web sites costs it offends me to see my tax dollars spent on such a campaign which I can’t imagine has any cut through what so ever.
What do you think. Does this cross the line?