Company Summary
Responding to a comment on my last post. All companies should have a concise company summary. When you are making contact, especially over email, it’s essential you present clearly who you are.
So you get the idea, here is a sample one that we use for Xero.
Whenever I send an email to a person I haven’t met before I normally attach this so they can see who we are. We do a slightly different one for the UK.

Hi Rod, your last few posts are very helpful. Thanks for a bit of free advice and mentoring!