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Lo-fi digital stories
Posted by rod@drury.net.nz in Communications, Exporting at 2:55 pm on Wednesday, 16 May 2007

Crazy busy week, sorry for lack of posts.

Noticed from Phil this video about Google: http://www.masterplanthemovie.com

I saw the efforts of our team and other companies in producing short, low fidelity, animations to tell a story at the Gold Awards.

There is a real art to this. Visuals helps cement communications. 42 Below uses this with humor for viral marketing. The same production skills can create stories, educate, lobby, entertain and mobilize.

When we think of what opportunities BroadBand and the Internet provide here is another great example where design firms from over New Zealand can create digital content for international consumption and provide exported services.

There are low barriers to acquire the skills and equipment to play in this space. It’s all about creativity.

Love to see more examples: Post links into comments.

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Comments(1)

    Comment by Robert O'Brien at 8:46 pm on 16 May 2007

    On the same topic, doing the rounds a couple of years ago is EPIC 2015. Still worth watching if you haven’t seen it before: http://www.albinoblacksheep.com/flash/epic (there is also EPIC2014 done the year before).