I retired from personal blogging in July 2008.
But you can find me over at http://blog.xero.com.
TimJ just flicked me a link to this advert for Joost.
“Check out the joost advert, powerful advertising here… http://www.joost.com/whatsjoost.html (top screen movie)”
I’ve already watched all the 5th Gear episodes. I’m not a huge fan of watching TV on my laptop, but when the iTV arrives next month we’ll see if that changes. Joost is reported to work on AppleTV.
Interesting comment on that link …
Well the whole concept behind Joost is to provide a framework to advertisers with a more accurate read of the demographics and do a better job of target advertising.
I wonder if the local TV bizdev folks are putting their Joost (and other internet TV provider) deals together? TradeMe advertising was the big winner from the Xtra/MSN split. TV3 is reported to be eating TVNZ’s advertising lunch as the eyeballs switch. Sounds to me that there may be another significant planetary re-alignment for traditional broadcast advertising.
blog
So … anyone got any invites so we can check it out for ourselves?
Bruce, you’re in, let us know what you think.
Thanks Rod!
I’ve checked it out and even blogged!
Bottom line: similar quality to stuff on bittorrent but half the size (not to mention no upstream traffic), legal, and slick and easy enough for my grandmother to use. Could do wth a tad more buffering.
Good timing I hope … next Idealog (out tomorrow) has a cover story on the reinvention of television. The licensing most producers have with TVNZ or TV3 makes it tough to sell outside NZ, because most of the revenue goes to the broadcaster. That’s tough. But of course there are people very keen to change that!
Joost works well for me at work but it’s really painful on my ‘unleashed’ line at home. It’s been amazing to watch how quickly the AppleTV was hacked into something truly useful …
The thing is that Apple wants to make the Mac and the iPod and the AppleTV and the iPhone easy to use for normal users with simple needs, but because they make a decent profit on the hardware itself they don’t care if you buy it and then use it for something completely different, so why should they work hard to try to stop you? They might not necessarily go out of their way to make it *easy* for you to run Windows or Linux on your Mac or AppleTV (or Linux on your iPod or iPhone) but they don’t care if you do.
This is in contrast to mobile phones and game consoles, which are usually sold at a loss, with the vendor hopeing to make it up with contract/airtime charges or high mark-up games.
[...] by kiwiscanfly on April 16th, 2007 You have to see this ad, thanks Rod Drury for the [...]
It is nicely done (although the content is a bit lacking so far). But its lacking one vital thing: video on demand. The idea isn’t particularly inventive, it is just broadcast TV over the internet, however it is executed well with a slick interface and nice stuff going on under the hood. I think it’ll be successful, simply because there is room for old-style broadcast TV for quite a while yet until the infrastructure can properly support video on demand.
I’m confused … it’s lacking video on demand? No it’s not — once you choose a “channel” you can go to any episode you want, with about a 5 or 10 second delay.
Something I *am* confused about though … it’s supposedly based on p2p technology. Well, I’ve been watching it like a hawk and there’s been no upstream traffic. What gives? Load not high enough yet? No one else watching “5th Gear” (unlikely .. it’s the best content there at the moment as far as I can tell).
Yep sorry about that Bruce. I thought it was broadcast only because I was watching it on someone else’s computer and that’s how it appeared. I just tried it out properly for myself, you’re right it’s on demand. :-)
Hello
I’m really interested in joost! I believe it offers much and would love to be a part of it. I don’t know anyone who has joost so if someone could sent me an invite I would appreciate it!! (I will also keep spreeding news about joost)