TimJ just flicked me a link to this advert for Joost.
“Check out the joost advert, powerful advertising here… http://www.joost.com/whatsjoost.html (top screen movie)”
I’ve already watched all the 5th Gear episodes. I’m not a huge fan of watching TV on my laptop, but when the iTV arrives next month we’ll see if that changes. Joost is reported to work on AppleTV.
Interesting comment on that link …
Well the whole concept behind Joost is to provide a framework to advertisers with a more accurate read of the demographics and do a better job of target advertising.
I wonder if the local TV bizdev folks are putting their Joost (and other internet TV provider) deals together? TradeMe advertising was the big winner from the Xtra/MSN split. TV3 is reported to be eating TVNZ’s advertising lunch as the eyeballs switch. Sounds to me that there may be another significant planetary re-alignment for traditional broadcast advertising.