Hamish Carter
You may have noticed the latest Xero is national treasure Hamish Carter.
Several months ago we were thinking who would be our dream person to get on the team. Someone that our local customers and partners would admire but also global enough to be known in our target markets.
We wanted someone who could relate to small business owners. A great communicator, smart and inspirational.
Easy. Hamish Carter.
I’d met Hamish a few times at Cap Gemini functions and I was impressed with how he enthralled a room and how he related his experiences to business. I’d bumped into a Hamish a few times as well in the Hawkes Bay so knew he had good taste.
We figured Hamish would be looking for a career after sport, and just felt that our opportunity might be something that would light his candle. As a professional sportsman Hamish is a small business. The demographics of his sport means that he is talking to our target customers every day.
The Hamish Carter brand is very aligned with ours. What Hamish has achieved in sport translates to what we’re doing, and how we want to help our customers. Big Vision, Goal setting, Use of Coaching, High Performance, Celebrate Success.
We are just stoked that Hamish has joined our team. It’s a big responsibility. Hamish is golden. He leaves the first part of his career on a high. We need to make sure the second part of his career is equally stratospheric.
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Pretty impressive coup actually. Good PR as well, I imagine.
On the subject of impressiveness, I like the xero website. Very clean. Nice to see a NZ company that actually has a bit of an idea about web presence.
And also good to see you on The Crowd Goes Wild tonight (Prime TV @ 7pm).
read that and did a double take… triathlete?? okay.. but accounting??? WTF!
I guess the office ‘lunch time jog’ has just become a little more challenging!
“If God invented marathons to keep people from doing anything more stupid, the triathlon must have taken Him completely by surprise!” Lots of excess energy to burn!
Stunning move Rod,
This is one of those lateral moves that I don’t think many businesses let alone tech based businesses see or get right. You have to connect your business with people, and across a wide spectrum of their life.
Brenda think about this maybe, aside from the alignment I think Rod’s talking about with the Hamish Carter Brand and the Xero brand, heres the other angle he’s probably coming from.
In the end people are people, and that means decision makers in business too. In the end they/we all have real lives, we’re not clinical about what we buy, we by with emotion too, I want solutions that improve my life. I don’t want to buy accounting software from someone who wants me to balance my books, I want to buy it from smeone who’s trying to balance my life and help me get success and freedom.
Accounting today is Fudgin boring, Xero is connecting it with what it can be, a way of sorting getting your financial freedom from growing a successful business.
Just a thought, I think it’s bloody smart stuff Rod’s into here, and I’m going to try and follow lead and pull off a mini version of it too.
What a great hire. Very, very impressive. And good on Hamish for choosing something as exciting as Xero.