I retired from personal blogging in July 2008.
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Posted by rod@drury.net.nz in TechBiz at 12:05 pm on Monday, 15 January 2007
Just noticed another good Web 2.0 article in the Herald on Saturday from Peter Griffin.
Riding high-tech wave to success
It’s exciting the message is getting out there and the growing awareness of our industry. With all the things currently on the boil 2007 should be our best year ever.
Couple of things that Hi-Tech CEO’s should be thinking about now include:
- What conferences trade shows to attend. If you’re at all in the Microsoft space then US TechEd is the biggie. Also there are a number of great events like Demo and insider events like the Gnomedex. Try to do at least one overseas event every year. Please share in comments any international events you can recommend.
- What awards to go after. All NZ companies should start looking early at the Hi-Tech awards. Winning an international award should also be in your plan.
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We only go to shows that are directly relevant to our target market and they’re a great way of getting new customers. The shows we regularly attend include internet retailer, etail, shop.org and search engine strategies.
If your main market is not in NZ then there is very little benefit in getting a NZ award. The main reason for doing it is to give your staff a public pat on the back or to raise your profile to help attract staff or investments. In the past we’ve done the Hi-Tech awards as well as the fast 50 and the export awards.