I retired from personal blogging in July 2008.
But you can find me over at http://blog.xero.com.

“Soft launching” is for pussies
Posted by Rod in Old-blog-archives at 10:50 am on Wednesday, 22 March 2006

I’m really enjoying Russell Beattie …

http://www.russellbeattie.com/notebook/1008903.html

I’m writing this all because I came to a realization this morning: “Soft launching” is for pussies. If you want to launch a new product, and you want customers to spend their valuable time using it or part with their hard earned cash for it, then sell the damn thing. SELL it! Push it, promote it, pound it, make it special.

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