I retired from personal blogging in July 2008.
But you can find me over at http://blog.xero.com.

Kamen on Market Research
Posted by Rod in Old-blog-archives at 5:52 pm on Tuesday, 19 April 2005

We’ve had the AfterMail Segway now for over a year and I finally got around to reading.

Code Name Ginger: The Story Behind Segway and Dean Kamen’s Quest to Invent a New World

This great quote on market research …

Market research interested Dean, but he didn’t consider it gospel.  He liked to say that if you asked people where they would put a third eye, most would say on the back of their heads.  But if you gave them the option of putting it on the end of their finger - he would wave his in illustration - the advantages were instantly clear.  Dean had learned long ago that customers didn’t always know best.  They hadn’t thought about the problem deeply enough to envision innovative solutions.

Trackback uri |