I retired from personal blogging in July 2008.
But you can find me over at http://blog.xero.com.
Thinking on from this post on Googles Company Mission with examples like ..
I’m always frustrated by the need to fill in my medical health history every time I go to a new doctor/dentist/optician. Wouldn’t it be great if Google would allow me to fill in a medical history form that they store in their network, together with security settings that allow me to control who gets access to the information? In addition, they would provide a web services API that allowed vendors with security permission to access the information…
The revenue to Google would be in the billions, according to my rough calculations.
Google is therefore assuming the ‘run the business’ value potential that drove the dotcom/eCommerce frenzy.
The fact that people are already trusting Google to store their mail (Gmail) means that their brand is already evolving to earn the public trust for this undertaking.
As Google is ‘newish’ (i.e. hasn’t pissed lots of people of yet) and plays at a defined layer they have the advantage over Microsoft who now run the risk of being relegated to tools and platform and miss the opportunity to clip the ticket as normal business moves online.
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